Lizbeth Rodriguez

Lizbeth A. Rodriguez has had a prolific career in business and marketing, marked by her leadership and strategic expertise. As the Regional Director for the US DOT Small Business Transportation Resource Center (SBTRC) in the Northeast since 2020, Lizbeth has played a crucial role in assisting entrepreneurs with government transportation contracting. Her career includes being the CEO of ONEMarketing Consulting Group since 2006, specializing in multicultural and integrated strategic marketing. Lizbeth’s background also features significant achievements in marketing, having held executive roles in notable agencies like Grey Global Advertising and serving as National Marketing Director for Impremedia Publishing, where she led successful corporate rebranding initiatives.

Apart from her professional achievements, Lizbeth’s commitment to community and cultural engagement is noteworthy. Her early involvement in professional theater and dance significantly influenced her creative and analytical approach to marketing and strategic communication. She has been active in the nonprofit arts community, supporting groups like Danza Fiesta. At LaGuardia Community College’s SBDC, Lizbeth was instrumental in securing over $1 million in funding for more than 600 startups, earning the 2018 NY State SBDC “Lead by Example” Award. Additionally, Lizbeth extends her impact through volunteering with cancer charities and supporting minority and women-owned businesses, using her academic background in Psychology and Advertising and her fluency in Spanish. Her work at SBTRC and beyond reflects her belief in the transformative power of businesses and her dedication to fostering growth and innovation in the Northeast region.